(Let's begin by doing a basic competitor analysis in a tabular format considering all the parameters for your product and its competitors) (Then let's try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.) Now it’s time for some math, calculate the size of your market. TAM = Total no. of potential customers x Average Revenue Per Customer (ARPU) SAM = TAM x Target Market Segment (percentage of the total market) SOM = SAM x Market Penetration/Share

AI Product Manager

GrowthX

Technical Product Manager

Product Manager

Product Marketing Manager

Crack the Digital Marketing Manager interview

Learning Experience

Brand Attribution

Learn how to measure brand impact in a structured manner to increase your company’s revenue.

Abhishek Patil

Influence Selection

Learn how to design an influence framework around your brand to maximise your marketing ROI.

Account Based Marketing

Learn a structured approach to integrate ABM into your marketing operations & drive increased revenue

Cohort Analysis

Learn how to build for your user cohorts and solve for retention, acquisition, and more

Monetisation

Learn to solve monetisation problems at work & build strategies to increase free-to-paid conversions

Learn to implement SEO strategies that increase organic traffic and improve inbound lead quality.

Tech Foundations

Learn the basics of frontend, backend and data based foundations to ensure solid deployments w tech

Paid Marketing

Learn the fundamentals of how paid marketing works. Build & implement paid campaigns across channels

Founder Branding

Learn the fundamentals of building a strong founder first brand & leverage it to hire great talent

Email Marketing

Learn how to set up email as a channel and build the 0 → 1 strategy for email marketing

ELEVATE

Learn A - Z of cracking product interviews.

Member Outcomes 

Build Proof of Work

Build the right Proof of Work to crack a role and elevate your personal brand

Crack Product roles

Ace Product Management interviews and land your dream product job. These modules give you the edge to succeed in interviews.

Crack Marketing roles

Our marketing interview course teaches you the essential skills you need to ace your marketing interview.

Crack Growth roles

Our Growth Interview course teaches you the essential skills you need to ace your Growth  interview.

Member Outcomes

LinkedIn for Personal Branding

Learn how to build a solid personal brand by publishing content on LinkedIn.

(Let's begin by doing a basic competitor analysis in a tabular format considering all the parameters for your product and its competitors)

(Then let's try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.)

Now it’s time for some math, calculate the size of your market. 

TAM = Total no. of potential customers x Average Revenue Per Customer (ARPU) 

SAM = TAM x Target Market Segment (percentage of the total market) 

Understand the market: Boilerplate